I recently made another wikipedia edit on my article about Febreze. This product which started out as a simple odor-eliminating spray with a natural fresh scent, has increasingly and continuously been expanding its product line to gain greater market share and compete in the marketplace. Although there is a product line expansion section in the Febreze article on Wikipedia, I believe it does not fully give the reader an idea of the extent and type of expansion Febreze products' are undergoing.
It is for this reason that I once again edited this Product Expansion section and talked about the new Laundry Odor Eliminator that Febreze created as an addition to laundry care to help get rid of those nasty odors and stains. This product is attackin odor problems within the realm of laundry, whereas the spray was just for anytime use. This product is a good example of Febreze entering a new arena, hoping for its satisfied consumers to buy one of their extensions, and as a way to attract new customers. A link to my edit: Febreze - Laundry Odor Eliminator
Tuesday, April 17, 2007
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