Interesting Article from Required List

I recently read an article I found off my Bloglines Scobleizer. The article is about what has became a widely proclaimed practice of advertising on the different search engines. It is obvious that all companies exist with the interest of making money,and advertising seems to be one of the best ways to rake in the money.

However this article takes a new spin on things, and talks about Google's new position to actually decrease the amount of advertising it displays. At first glance this idea would seem completely contrary to normal business practices, but there is some reason behind this idea. Google has the idea that although diminshing ads would reduce short term revenue, the existence of less ads will intrigue the viewing audience and actually lead to more ad revenue in the future.

I actually 100% agree with Google's belief. I definitely think that when a company (search engine in particular) has ads just covering every inch, everything looks cluttered and I certainly do not pay attention to any of it. This result is obviously not the one that advertisers are looking to see. But if there are less ads, one would think that is because these are the "better ads" coming from "better companies". One point brought up in the article is the relevance of the advertisement to the content of the search, and personally I think this is just as, if not more, important than the number of ads that appear. Personally I think the ideal advertising situation would be between 1 and 4 advertisements appearing, all which have relevance to the searched topic. I do believe this is the wave of the future. If anyone would like to go check out the article: Adv Article