I recently edited my Wikipedia article on Febreze, a popular de-odorizing agent. My edit was about the actual product packaging, and how on every bottle there is a Good Housekeeping logo that is a limited warranty for consumers to get a refund or replacement for a defective product. Although we tend to get used to these warranties that appear on many different products, we must realize their importance.
Warranties and logos such as this one reinforce the confidence a producer has in their product. After all, if a product was not effective the cost of upholding these warranties would be egregious thereby strongly suggesting confidence in a product. This warranty also allows for the inevitable bad lemon or defective product that can occur in the mass production of any product. From a marketing perspective, these warranties are an important element of a product that can positively affect a consumer's feeling about a particular product or product line. It shows a company's desire to take responsibility for any defect and truly helps a company's image. Here is a link: Febreze
2 comments:
You bring up a lot of good points about warrentees in your post. The thing that caught my eye, however, was the word egregious. Talk about a $64,000 word. But don't worry I looked it up and am now on the same page as you. Indeed, warrentees are good.
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