I recently read an article on ClickZ talking about how, "Online Classified enter a Social Phase." There has been an increasing trend for relationships between online classified and community networks. Two recent examples are Friendster and Facebook who added free classifieds services on their sites this week, following in the footsteps of MySpace, who paired with company called Simply Hired to serve up job listings to the high school and college crowd. Facebook paired up with Oodle, who actually already provides a "campus network" of hundreds of colleges and universities with undergrad-friendly classifieds collected from everywhere online, along with directions of how to post these ads.
I personally see these relationships as being an excellent idea for all parties involved. These social networks contain certain target markets such as the high school/college age that can be very hard to reach. So from a classified standpoint, having a pool of applicants that fit your needs is very valuable. From a member standpoint, of one who belongs to one of these sites, having the ease to find classified especially ones that are pertinent to you and your needs is extremely convenient. And of course, having a happy member/customer only helps the success of these social networks. With the increasing popularity that has been seen with social networks, I can only imagine the proliferation of relationships of these networks with online advertising companies to come in the future. Overall, it was a good article highlighting some new trends that one can see in their everyday lives.
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