Thursday, May 17, 2007

Overview of Forever 21 Edits

Yet another article that I have been posting on this semester is the Forever 21 article on Wikipedia. My first post to this article was about including information about the new Forever 21 website. I mean after all, I am doing this for an IT marketing class, I think it would be good to discuss a store website - one of the best examples of IT in marketing. My second edit consisted of the store experience. Since I did not have a picture of the actual physical store, I wanted to describe what it looks like, mostly the glass-paneled storefront, which is really a trademark for Forever 21 and makes them highly recognizable from even far away. My last edit was adding to my first edit about the website. I regularly check their website, for both for educational and shopping purposes, but having paid more attention to it these few months I can easily see the changes being made. One of these changes was an expansion on their website to one of their affiliate brands - Heritage 1981 - which is showing all viewers their continous growth in this area, even very recently.

Reactions of the Wikipedia community to these edits have been positive. The addition of the website did stay, although I believe some wording was changed. My second edit also stayed, even though I believed it was moved around. My third edit has remained exactly the same - most likely a testament to the fact that it was not made very long ago. But overall, I was very pleased once again to see my ideas remain in one form or another because I do believe they were all good points. As far as the Wikipedia editors I feel like this sight is monitored more than the Febreze article, but not as much as study abroad. If one would like to go check out the Forever 21 article and my creative edits: go for it

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